The Zambia Institute of Marketing (ZIM) - Regulator of Marketing Practice

The Zambia Institute of Marketing (ZIM) was the brainchild of a small number of Zambian enthusiastic marketers. Initially, it was known as the Zambia Institute of Marketing Management (ZIMM) and was registered on the 24th of March 1982.

Do you need to know information about marketing practice in Zambia? Okay, here we go!

This review is about what the institute will offer you as a student in respect of education, membership details and the institute partnerships among other things.

The Zambia Institute of Marketing strives to provide the highest quality professional training in marketing in accordance with its vision which says;

“A Culture of Excellence and Sustainable Marketing Practice in Zambia."

And its mission, which is…

“To regulate the standards of Marketing Practice through Marketing Information, Dissemination, Education and Interaction for the fulfillment of all stakeholders’ aspirations and needs’’

There are other two other important factors you should know about ZIM…

  • It was established by an act of parliament No. 14 of 2003 in order to improve the standards of training, practice and professional competence of persons and organisations engaged in marketing and advertising in Zambia.
  • It is the sole examiner and certifier of the ZIM Professional Diploma in Marketing and the ZIM Postgraduate Diploma in Marketing in Zambia.


According to the qualification each one has, one can belong to the following five Membership categories; Student, Graduate, Associate, Full Member, and Fellow.


The institute is in partnership with local as well as foreign bodies as follows:

  • Chartered Institute of Marketing (CIM) of the United Kingdom 
  • Institute of Marketing Management Graduate School of Marketing (IMM GSM) of South Africa
  • Copperbelt University


The Institution is an examining body for the ZIM Professional Diploma in Marketing. As an examining body, the Institute examines and certifies the ZIM Professional Diploma in Marketing, a professional qualification that at the moment is the ultimate qualification offered by the Institute. 

Here Is Why You Should Belong To The Zambia Institute of Marketing...

  • You will be mandated to practice marketing within the law
  • You will have access to continuous professional development
  • You will be interacting with other marketing professionals
  • You will be assisted in job placements where available
  • You will be recognized as a qualified professional 

Marketing, although it’s relatively a new field in Zambia, has become an attractive career option for many people. And little wonder the Institute continues to attract so many students from around Zambia!

And the Institute (ZIM) has taken advantage of this. It has been in the forefront of training, bringing all marketers under one umbrella and promoting professional marketing standards in the country since its inception.

To this end, ZIM has on record all practicing marketers in the country.

Courses Run At The Institute

ZIM prides itself in giving its students high quality training. If you want to pursue a career in Marketing, the institute has on offer the following:

  • Certificate in Marketing
  • Professional Certificate in Marketing
  • Professional Advanced Certificate in Marketing
  • Professional Diploma in Marketing
  • Post Graduate Diploma in Marketing

Marketing Jobs

Modern Marketing is full of a broad range of marketing jobs which includes Advertising, Market Research, Industrial Marketing, International Marketing, Public Relations, Purchasing, Retailing Management, Sales and Sales Management, New-Product Planning, Brand and Product Management.

For a professional career in marketing, the Zambia Institute of Marketing is the best place for you!

More Information On ZIM

Zambia Institute of Marketing
PO Box 32180
Villa 39 Millenium Village
Plot No. 6953, Bird Cage Walk
Longacres Lusaka
Phone: 260 211 258934/5
Zambia Institute of MarketingZIM

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